You're thinking too little and dooming your small business

 Do you think too small and doomed to fail your small business?

One problem that many small business owners run into is simply thinking too little. I often have readers who write to me and ask me to help get their business ideas off the ground. I also often hear of people running their small businesses on the ground. There are five key areas where you can think too little - and your business is doomed to failure.

Niche too small

Is your niche too small? Finding a small brand to target with your business is the key to success, but sometimes people narrow their niche too much. While doggy dental products can be a wonderful niche (as almost any dog ​​owner can prove), you can limit your focus to a particular type of dog (such as lap dogs), but going for one specific breed would take it too far. .

Target too small

Is your target brand too small? If you're just looking for one community or small geographic region, you can doom your product to failure. It's far too easy to saturate a small market and it's far too easy for marketing mistakes to end your campaign before it's off the ground. In today's economy with the availability of global marketing you need to think big when planning your target market.

Budget too small

Is your budget too small? You don't need a million dollar advertising budget, but you need some seed money to get your business and its marketing campaign off the ground. It is possible to build a business out of nothing, but it is also a lot harder and you may find that you make some mistakes that cost you much more than putting a little money forward.

Schedule too small

Is your schedule too small? Do you have enough time to devote to your business? Starting, running and growing a business takes time. Some people get bogged down in planning and dreaming stages and never really start their business. Other people start before they have fully planned everything and are soon overwhelmed by unexpected difficulties. While others do everything right in planning and starting up, once the business is up and running, they are overwhelmed by the day to day business and never think about ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open your mind to constantly search for new opportunities to find new customers, find new potential partners, find new product ideas and find new marketing opportunities. Flexibility and adaptability are the key to survival in today's business climate and you should always have new cooking ideas to grow and expand your brand and your business. This means that you occasionally lift your head out of the ditches. Yes, you may need to dodge the occasional rocket that lobs your way, but this is the only way to see these opportunities go your way.

If you do your best to avoid these five not-so-small mistakes, you'll be on your way to small business success.

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